Infiniti DefinitionSource (google.com.pk)
n 1991 Infiniti introduced a third model, the Infiniti G20, based on the Nissan Primera, essentially an upgraded version of the Nissan Sunny with a leather interior package and the SR20DE DOHC 150 bhp (112 kW; 152 PS) engine with multi-port fuel injection for improved performance.
For the 1993 model year, Infiniti introduced a four-door coupé J30 with only one engine option, the 210 hp (157 kW; 213 PS) VG30DE. This engine was from the 222 hp (166 kW; 225 PS)300ZX, the JDM Nissan Cedric, Nissan Gloria and the Nissan Cima, and was the North American version of the third generation JDM Nissan Leopard.
Infiniti sales were slow. The company's initial campaign aimed to bring about brand awareness with Zen-influenced spots that focused on nature and tranquility, without showing the actual cars. Designers decided not to adorn the interiors with wood accents and chrome brightwork, opting instead for a monochrome appearance focusing on padded leather and vinyl throughout. Some buyers had faux wood appliques added to areas surrounding the center console and around the interior door handles. The only item that had a bright appearance was the centrally installed analog clock in all models, a design that is maintained by the designers.
By the mid-1990s, Infiniti was lagging behind Lexus and Acura in sales. The Q45 had retreated considerably from its focused, taut rendition of a sporty full-size luxury sedan, having become a barely recognizable, ponderously handling sedan that earned the nickname "The Japanese Lincoln". In 1999, Infiniti revived the G20, based on the discontinued JDM Nissan Primera, a compact sport sedan whose production was halted for 1998 in Europe and Japan. The second generation G20 was marketed as a competitor to European entry-level luxury sport sedans, but it now weighed more than the first generation version. Because Infiniti continued to use the SR20DE four-cylinder engine and compact size, it fell short of sales expectations. The G20 was also marketed primarily to the wrong demographic, that being middle-aged professional women, and as such it was not as popular new as its main competition, the similarly priced Acura Integra.
In 1997, Infiniti released the QX4, modifying and adding premium accommodations to the Nissan Pathfinder rather than the larger Nissan Safari. This made Infiniti one of the first makers (apart from SUV specialists, Jeep and Land Rover) to offer a mid-sized luxury-type SUV, predating the release of the Lexus RX 300, Acura MDX and the Mercedes-Benz ML320. The QX4 was released after Acura's introduction of the larger SLX (a rebadged Isuzu Trooper) and the Lexus LX (a rebadged Toyota Land Cruiser). Like a traditional SUV, it was based on a truck platform giving it a competitive edge for its off-roading abilities.
Infiniti replaced the J30 mid-sized rear drive sedan with the second-generation JDM Nissan Cefiro, giving it the North American designation I30 in 1996 but, as with the J30 and M30, continued to offer only one under-powered engine: the 193 PS (142 kW; 190 hp) VQ30DE with front wheel drive shared with the Maxima. Infiniti made major changes to the I30's appearance and performance in 2002, upgrading the engine to the more powerful 231 PS (170 kW; 228 hp) VQ35DE; this inspired a name change to the vehicle, which became the I35. Sales and the brand, bereft of an image or a following, floundered.
2000, large Japanese companies were feeling the effect of the Japanese asset price bubble, and the reduced desirability of Infiniti's led to its facing extinction. The company rededicated itself to developing a dynamic and powerful line-up of sporty luxury cars. Car and Driver reported that Infiniti executives invited members of the motoring press to a meeting where they "swore never again to take their eyes off BMW." Although this effort began with a completely redesigned Q45 flagship for the 2002 model year, it was the G35 that helped improve Infiniti sales in 2003. In Japan, Nissan had a well established reputation with premium level performance sedans after Nissan acquired the Prince Motor Company and integrated the Nissan Skyline, Nissan Laurel and Nissan Gloria, originally Prince vehicles, in 1966-1968. A sports sedan replacing its Nissan Primera-based predecessor (the G20), the Nissan Skyline-based G35, was successful after it was voted Motor Trend Car of the Year in 2003.
The release of the sport-tuned FX35/45 crossover that same year piggybacked on the G35's success. The FX used the same components as the G35 sport coupe and was designed for American tastes. It combined good handling and performance with station wagon-like versatility and all-weather capability. In 2004, Infiniti added an all-wheel drive version of the G35 sports sedan to compete with similar all-wheel drive sports sedans from Audi and BMW. Infiniti also introduced a larger SUV to compete with the Toyota Land Cruiser/Lexus LX470. This was the 2004 Infiniti QX56 based on the U.S. market Nissan Armada.
Nissan Motors President and CEO, Carlos Ghosn, developed a business strategy to break Infiniti away from its Nissan roots. The G series helped re-define Infiniti as the "Japanese BMW", as it was aimed directly at the BMW 3 Series of sedans and coupes. The M35/M45 garnered acclaim from the automotive press, winning an eight-car comparison test in Car and Driver, and the model was named the best luxury sedan by Consumer Reports. The M45 model featured the same engine as the Q45, and the M45 became the flagship model after the Q45 was discontinued. The Infiniti M (2003–2005) and the Infiniti G (starting in 2003) were known in Japan as the Nissan Gloria and the Nissan Skyline.