Saturday, August 20, 2011

A stylish car associated with one of the most exclusive names in fashion needs the appropriate introduction. And that’s why Fiat chose to launch the 500 by Gucci edition of its subcompact car in the US at next month’s New York fashion week.

The special edition, which has been available in Europe since July, is mechanically identical to the run-of-the-mill US edition of the 500, but Gucci's creative director Frida Giannini customized its styling, adding the brand’s famous red and green pattern, a two-tone leather interior as well as its double-G logo in places like the wheels and the gearlever.

The Fiat 500 by Gucci will be available both as a hatchback and as a convertible, in black or white finishes.

Expect pricing of both models to be equivalent to Gucci’s other products. Just to get an idea, in Europe the hatchback starts from €17,000 (US$24,200 and the 500C convertible from €20,000 (US$28,800).


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