Wednesday, July 20, 2011

For the past few months, design students from 50 universities across the globe took up Ferrari’s challenge of designing a future supercar for the famous Italian brand. Now, following the completion of the second phase in which seven schools were chosen to move to the final round, we have a winner.
Drum-roll please…and the winners of the Ferrari World Design Contest are…the students from Seoul’s Hongik University. The South Korean school finished first ahead of the second-placed IED of Turin in Italy and London’s Royal College of Arts.
The first three winning models are:

1) Eternità– Kim Cheong Ju (Rep. of Korea), Ahn Dre (Rep. of Korea), Lee Sahngseok (Rep. of Korea)  Hongik University (Seoul)
2) Xezri– Samir Sadikhov (Azerbaijan )  IED (Turin)
3) Cavallo Bianco  Henry Cloke (UK), Qi Haitao (China)  RCA (London)

Following the announcement of the winners, Ferrari chairman Luca di Montezemolo commented:
“Ferrari World Design Contest represents a window that we want to keep open on the world and the creative energy of the next generation. I saw at first hand the many genuinely innovative ideas that these talented youngsters sent us and could feel the enormous passion and commitment that had gone into them. I am certain that some of these suggestions will come to light in the Ferraris of the future.”
The Italian company said that the all of the design concepts focused on reducing weight and fuel consumption, the latter through alternative propulsion systems, and in particularly hybrid engines.
Commenting on the winning design from Korea, the Eternità (pictured in the opening photo), Ferrari stated: “The Seoul students provided the finest interpretation of Ferrari’s design brief for a thoroughbred hypercar brimming with new generation technologies and materials, an extreme (“hyper”) car not only in its architecture but also in every other aspect.”


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