These so-called, “European Delivery Programs” are offered by companies as diverse as Audi,BMW, Mercedes-Benz, Porsche and Volvo. Effectively you’re bundling a discount European vacation with your new car purchase.
You fly to Europe, spend a few nights in a hotel with your
mistress family and pick up your car from the dealer or factory there. You save a bit of money on MSRP (no doubt offset by all the souvenirs and what-have-you), enjoy a European holiday and simply drop your car off at the dock when you’re done.
There’s no negotiating or destination fees and turnaround averages four months, with two months to build your car in Europe and another two to ship it back stateside. Many automakers thrown in perks like complimentary meals, free airfares and complimentary stays, insurance and all the rest.
The price can be as little as US$1,500 (€1,050), plus the US$30,000 (€21,000) or so you’ll pay for your entry level BMW or Audi.
But as the luxobarge manufactures are keen to remind us, it’s not about the car...it’s about theexperience.
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